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Business Communications: Ch 4 Mini Sim on Planning Business Messages …
WebThree- step writing process for persuasive messages: A Plan Analyze: Demographics, Psychographics, and motivation Gather info Select media/channel (direct or indirect approach?) Organize info Write Use positive/polite language Understanding cultural differences Sensitive to organizational cultures Establish credibility Complete - Revise 3 Q WebMatch Created by SyntheticToxic Terms in this set (10) In the early planning stages of your message to the design engineers and sales staff, you have several decisions to make. These will help you create the framework for your words and message. chrisltati
Ch 12_NEW! Mini Sim_Advertising Flashcards Quizlet
WebTo help ensure that your persuasive speech topic is persuasive and not informative, identify the claims, evidence, and warrants you may use in your argument. In addition, write a thesis statement that refutes your topic … WebHow to use the direct approach effectively when conveying negative news: 1. Put the bad news up front, follows with the reasons and perhaps offers an alternative. 2. Close with a respectful statement that is as positive as possible. Use the direct approach when u know your audience prefers receiving bad news up front WebThree Aspects of Persuasion 1. Argument—reasons or logic communicator offers 2. Credibility—audience's response to communicator as source of message Expertise, image, relationships 3. Emotional appeal—making audience want to do as communicator asks Choosing a Persuasive Strategy 1. What do you want people to do? 2. chris lubkemann books